By making furniture or interior design, architects have through time been able to experiment and realize their designs at a much faster pace than with buildings. Through close collaboration with the carpentry firm Snöstorps Snickerifabrik, I have been working with real scale prototypes and details through the conception and fabrication of a store interior.
The main purpose for retail architecture is to display products and to assist the interaction between customers and shop assistants. What can architecture do to make the products more attractive and to reduce the visual noise often seen in stores with different kinds of products? How custom-made or similar should the architecture be if the store suddenly multiplies into a chain and spreads to other cities?
This master thesis is about the making of a telecom store interior, from idea to a finished 1:1 scale “prototype”. Intensive investigations regarding product display have been carried out and form-finding studies were conducted regarding display areas, furniture, ceiling and graphics. In order to appreciate the complexity of the realization of a project, these investigations covered the whole production and assembly process.